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These are the brand highlights from last week curated by Gbenga Bidemi.

1. Ad Spend during Covid-19 increases in Breakfast Cereal makers, Skincare & Hygen products, Education, Sunglass, Video sharing, Hair Care, Bath, and Shower Products, while there is a reduction in the travel industry by 79%.

This is according to Data collected by ad intelligence and sales enablement software company MediaRadar.


2. Adidas support Nike in the fight against racism.

Nike once again took a stand against racism by expressing solidarity with thousands of Americans protesting George Floyd’s death with a campaign tagged “Don’t do it”, a twist to its famous slogan, “Just do it”. Competing brand Adidas, voiced support by reposting Nike’s campaign with the caption: Together is how we move forward. Together is how we make a change.


3. Instagram announced updates that will help Influencers make more money.

(Source: Instagram)

On Wednesday, Instagram unveiled several new features, including ads on IGTV videos, digital badges that fans can buy via Instagram Live, merchandise sales through Instagram Shopping, and expansion of Brand Collabs Manager, a feature that facilitates sponsored campaigns between companies and creators.


4. Wizkid generates talkability for Android phones and increases brand awareness for Tecno.

The new Tecno ambassador tweeted from his Camon 19 Android phone instead of his usual iPhone on Wednesday, 27th May, and fans took notice. Shortly after, #TwitterForAndroid became a trend on Twitter Nigeria.


5. Burger King appreciates employees during the pandemic with Customers’ Thank Yous.

(Source: BurgerKing)

From May 7 to 10, the fast-food brand generated 5,100 messages from customers who made the kind gesture while placing orders through the Burger King mobile app. The “Thank You” messages were displayed on digital kiosks and menu boards in its restaurants for one week.


6. Ad agency employees are working longer during the pandemic, a study states. 

According to the professional social network, fishbowl, as a result of the stay-at-home orders observed in many states during the pandemic, 55% are working more than before pandemic. But interestingly, 59% of employees at advertising and marketing agencies said they were working longer hours than other industry professionals except for consultants (61%) and teachers (60%). This is because the lockdown has reshaped consumer’s way of engagement from less physical to more digital, and brands are beginning to see the importance of having a strong online presence.

7. Loeries 2020 application date Extended and Entry is free!

One of the biggest awards for creatives “Loeries” has open entries for 2020. Due to the pandemic, the Loeries team has announced that entries will be free, and the deadline extended to June 15.


8. Big Brother Naija is back.

The reality TV show which has come to be so popular, not just for entertainment but also for adverts placement and brand sponsorships, is back for another season. However, this time around, its audition would be conducted virtually as a result of the COVID 19 pandemics.


9. Elon Musk got emotional as his company, Space X becomes the first private company to launch astronauts for NASA.

(Image credit: Joe Raedle/Getty Images)

In 2004, the CEO of Tesla & SpaceX shared his vision of assisting NASA to get to space on CNN. On Saturday, 30th May 2020, that vision was achieved when Space X’s Falcon 9 rocket lifted off from NASA’s Kennedy Space Center in Florida, carrying a Crew Dragon spacecraft with NASA astronauts Bob Behnken and Doug Hurley on board.


10. Sterling Bank reaches out to musician Cynthia Morgan; offers her a spot in its campaign.

Sterling Bank jumped on the ongoing trend about artiste Cynthia Morgan and joined celebrity artiste Davido to offer help to the reggae artiste by offering to feature her in their “One Bank” campaign.


11. Fidelity bank introduces its Virtual banking assistant, Ivy.

Ivy is available to chat with fidelity bank customers on Whatsapp.


12. The Mr Biggs brand name is still a winner in the QSR market, says the Marketing Services Manager, UAC Restaurants, Eustacia Ogunsusi.

Speaking in an interview on Live with Lynda, Mrs. Ogunsusi stated that, the brand felt the customers’ pulse, and the brand name came back as strong, having a high recall and top of mind. This is why the decision was made to reignite the passion for the brand with the rebranding and set up some corporately owned model Mr biggs restaurants.


Important Updates from the week before last.

1. Nigerian Businesses lose N2.7 billion in 5-week lockdown – LCCI

According to reports by the Lagos Chamber of Commerce and Industry (LCCI), and the Enterprise Development Centre of the Pan-Atlantic University, out of the 153 businesses sampled, 81% were severely affected by the 5-week lockdown imposed by the federal government, while about 17% observed moderate impact on their business. 

“A conservative assumption that sampled business operators lost an average N500, 000 each day during the lockdown suggests that each operator lost N17.5 million within the five-week lockdown (March 31-May 3, 2020). This modest estimation indicates that about N2.7 billion was lost in revenue by sampled businesses (N153) to the lockdown. This translates to trillions of naira losses for thousands of businesses operating in Lagos.”

This estimation points to the fact that the unemployment rate is expected to increase drastically post-lockdown if urgent steps are not taken to support business owners, as the majority of the respondents (63 percent), plans to downsize operations to minimize losses.


2. MTN Nigeria provides an update on its contributions so far to support the federal government and her subscribers during the COVID-19 pandemic


Highlights curated by Gbenga Bidemi 

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