The whopper is going through some changes, literarily. Burger King is removing all artificial preservatives, colours, and flavours from its whopper sandwiches in all its U.S. restaurants by the end of the year.

To communicate this message, advertising agency Ogilvy cooked up this beautiful campaign! The burger was allowed to decompose naturally in front of a camera. The process and the end product of this process were made into a campaign!

The ad titled The Beauty of No Artificial Preservatives is actually counter-intuitive. What is supposed to be gross and ugly is described as beautiful and good because it is all-natural with no preservatives? And beautiful it really is, judging by the print ads below; such vibrant colours of decay! Lol.

If this isn’t brilliant advertising, I don’t know what it is. ❤