Nothing makes me happier than a creative advert! It excites my senses and tugs at my heart. Unfortunately, we don’t get to see a lot of those in Nigeria, most agencies just aim at getting the message out instead of aiming to connect and leave a lasting impression! We do have a lot of good ads but great adverts that can stand the test of time? Not so much, which is why i made a list of the best ones! Want to know which brands made my top 5 list of the most creative ads from Nigeria in 2018? Keep going!

MTN Nigeria, Union Bank, Glo, H2O, and Guinness made the list! My criteria for choosing “The Top 5 Adverts” are the uniqueness of concept, production quality, relatability & local relevance, engagement (views and comments on the respective brands Youtube and Instagram platforms).

Watch my video of the 2018 Top 5 Most Creative Ads below! I hope you enjoy them as much as i do.

What do you think?