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The Big Brother Nigeria show is arguably the most-watched reality TV show in the whole of Africa. Season 5 of the show, tagged the BBNaija Lockdown Season, premiered on 19 July 2020 on Africa Magic and the live feed on DStv channel 198 and GOtv channel 29, hosted by Ex-housemate from season one, Ebuka Obi-Uchendu.

This year’s show was also said to have broken records with over 262,800 hours of streams, approximately 30 years of viewing, and raking in about 900 million votes in total.

All the housemates became stars overnight, even those evicted on the first week, amassing thousands of social media following and loads of gifts from fans. The winner of the season, Laycon, went home with a whopping ₦85 million worth of prizes – ₦30 million ($78,117) cash prize and over ₦55 million ($14,3214) worth of gifts.

Laycon, Big Brother Naija Season 5, BBNaija Lockdown winner

MultiChoice, the organizers of the show must have also made a whole lot of money from voting by fans of the show done through the BBNaija website, SMS, and the DStv and GOtv apps, not to mention sponsorship fees from partners and monies accruing from advertising spots.

And speaking of Advertising, there were a lot of brands on the BBNaija show this year, but which brands won the largest share of mind and conversion on the show? Find out all the answers in my BBNaija Ads review below.

In the first part of the video, I talked about the brands that participated in the show through games/tasks played by the housemates and identified the Top 5 who were able to leverage their partnerships to the fullest.

Part 2 is a review of the best and worst ads on the BBNaija Lockdown show.

​Happy viewing! 🙂

Live with Lynda

Author Live with Lynda

Nigeria's No. 1 hub for marketing reviews

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