When people use your brand name as a verb, that is remarkable.

Meg Whitman

This is so true! Well, only if used positively though. Lol.

For example, “I’ll DHL the package to him” makes the brand DHL look good. But “Don’t get too excited, they can go NEPA on you” is not a good look for the National Electric Power Authority (NEPA), now known as The Power Holding Company of Nigeria (PHCN).

Feel free to add yours below.

Live with Lynda

Author Live with Lynda

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