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A UK brand, Emily crisps, decided to run their first-ever outdoor media campaign this April. Unfortunately, after the spots had been secured, lockdown happened.

However, instead of crying over spilled milk, the brand made a crisp decision to laugh about the situation by changing its initial creative to a parody!

It turned out great, didn’t it? Because even with the lockdown, the outdoor campaign still managed to catch attention online.

Live with Lynda

Author Live with Lynda

Nigeria's No. 1 hub for marketing reviews

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