The United Bank for Africa (UBA) is taking the star out of Star boy with these newly released boring ads.
The Wizkid endorsement by UBA cost millions, one of the biggest endorsement deals yet. Was it all just to have one of Africa’s biggest stars in regular videos sending petty cash and withdrawing from an ATM?
Wizkid deserves more! Take Pepsi for example. They signed American star, Cardi B in 2018 and the two commercials she’d been featured so far were epic ads that made headlines. They’ve done a lot more ads but only featured an A-list star on a mega ad.