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Consumer behavior theory popularized by Robert Cialdini holds that people are motivated to fit in by gaining approval and avoiding disapproval.
Kim Elsesser, Forbes
Delivering an out-of-the-box ad within the box of brand guidelines. That is the true test of creativity.
Lynda Aguocha, Live with Lynda
One of the most important features of a creative ad is simplicity. It is also the most difficult to achieve.
Lynda Aguocha, Live with Lynda
