The Yellow Star is can be said to be an upgraded version of the popular MTN project fame. At the launch of the new Music Reality Show, the brand displayed a rather catchy backdrop.
After the launch, a brilliant ad was launched to promote the reality TV show. It was designed to make the audience feel like a star so that they could see the reality show as an opportunity to shine! However, i did have a little issue with it as explained below.
The Yello Star ad by #MTN Nigeria.
Watch and tell me what you think? pic.twitter.com/qBZ7PXITLc
— Live with Lynda (@livewithlynda) February 20, 2020
I didn’t think it was necessary to show the hand of the blue suit. It looked like a guy wearing a blue suit climbing onto the stage when in fact, it could be anyone, boy or girl. They probably have a girl’s version (although i haven’t seen it) but I think it would’ve been better if we didn’t see any hand at all. Just the camera movement is enough. Let the audience imagine they are the ones taking the stage.
Other than that, and the staged crowd, I think the ad is brilliant. What do you think?