October 4, 2020 Innovation is one of the things that disrupt the marketplace. Emmanuel Agu, GMD Jotna Ltd
June 19, 2020 It's easy to ideate and paint pretty pictures but it is actually a lot more critical to stay in touch with what your clients need and make sure that you are able to deliver that on time. Babatunde Mumuni, Wema Bank
August 5, 2019 Consumer behavior theory popularized by Robert Cialdini holds that people are motivated to fit in by gaining approval and avoiding disapproval. Kim Elsesser, Forbes
July 24, 2019 Delivering an out-of-the-box ad within the box of brand guidelines. That is the true test of creativity. Lynda Aguocha, Live with Lynda
June 29, 2019 One of the most important features of a creative ad is simplicity. It is also the most difficult to achieve. Lynda Aguocha, Live with Lynda