{"id":6588,"date":"2021-08-26T14:29:12","date_gmt":"2021-08-26T14:29:12","guid":{"rendered":"http:\/\/localhost\/live\/?p=6588"},"modified":"2023-08-06T11:51:14","modified_gmt":"2023-08-06T11:51:14","slug":"seven-up-bottling-company-rebrands-changes-name-and-logo","status":"publish","type":"post","link":"https:\/\/livewithlynda.com\/blog-page\/2021\/08\/26\/seven-up-bottling-company-rebrands-changes-name-and-logo\/","title":{"rendered":"Seven-up Bottling Company Rebrands; Changes Name and Logo"},"content":{"rendered":"<p><span data-preserver-spaces=\"true\">Seven-Up Bottling Company Ltd is one of the largest manufacturing companies in Nigeria, producing and distributing some of the nation\u2019s most-loved beverages in the country like; Pepsi, 7Up, Mirinda, Teem, Mountain Dew, H2oH!, Lipton Ice Tea, and Aquafina premium drinking water.\u00a0<\/span><\/p>\n<div id=\"attachment_6589\" style=\"width: 1546px\" class=\"wp-caption alignnone\"><img aria-describedby=\"caption-attachment-6589\" decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-6589\" src=\"https:\/\/livewithlynda.com\/blog-page\/wp-content\/uploads\/sites\/7\/2023\/07\/beverages.jpg\" alt=\"\" width=\"1536\" height=\"436\" \/><p id=\"caption-attachment-6589\" class=\"wp-caption-text\">Credit: sevenup.org<\/p><\/div>\n<p><span data-preserver-spaces=\"true\">The company has been around since 1960 and is now evolving. It wants to be known simply as SBC and has launched a new identity to reflect its new name and its rich African heritage. <\/span><span data-preserver-spaces=\"true\">Probably why the font of the new logo reminds me of some African face painting. It looks Afrocentric, somewhat zesty and energetic.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-6590 alignnone\" src=\"https:\/\/livewithlynda.com\/blog-page\/wp-content\/uploads\/sites\/7\/2023\/07\/nEW-VS-OLD.png\" alt=\"\" width=\"470\" height=\"377\" \/><\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Other elements in the logo are explained in the brand video below, but the one that got more of my attention is the green and red symbols giving each other a high five at the top. It represents the humans of SBC dubbed <\/span><span data-preserver-spaces=\"true\">#<\/span><span data-preserver-spaces=\"true\">SABIPIPO<\/span><span data-preserver-spaces=\"true\"> (People wey Sabi). Lol. It doesn&#8217;t get more Nigerian than that. Translated to English, it means people that know or are knowledgeable.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"217357428 343542034024187 6486652301675538199 n\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/5T0NJGKY2MY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p><span data-preserver-spaces=\"true\">Finally, the entire logo looks like a house, with the\u00a0<\/span><span data-preserver-spaces=\"true\">#SabiPipo<\/span><span data-preserver-spaces=\"true\"> playing the function of the roof. This is quite symbolic because SBC houses some of Naija\u2019s biggest brands as mentioned above, including the new additions, 2 Sure, and SupaKomando.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seven-Up Bottling Company Ltd is one of the largest manufacturing companies in Nigeria, producing and distributing some of the nation\u2019s most-loved beverages in the country like; Pepsi, 7Up, Mirinda, Teem,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1044,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[110],"tags":[336,22,36,337,338,38,28,204,339,340,341],"_links":{"self":[{"href":"https:\/\/livewithlynda.com\/blog-page\/wp-json\/wp\/v2\/posts\/6588"}],"collection":[{"href":"https:\/\/livewithlynda.com\/blog-page\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/livewithlynda.com\/blog-page\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/livewithlynda.com\/blog-page\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/livewithlynda.com\/blog-page\/wp-json\/wp\/v2\/comments?post=6588"}],"version-history":[{"count":2,"href":"https:\/\/livewithlynda.com\/blog-page\/wp-json\/wp\/v2\/posts\/6588\/revisions"}],"predecessor-version":[{"id":6738,"href":"https:\/\/livewithlynda.com\/blog-page\/wp-json\/wp\/v2\/posts\/6588\/revisions\/6738"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/livewithlynda.com\/blog-page\/wp-json\/wp\/v2\/media\/1044"}],"wp:attachment":[{"href":"https:\/\/livewithlynda.com\/blog-page\/wp-json\/wp\/v2\/media?parent=6588"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/livewithlynda.com\/blog-page\/wp-json\/wp\/v2\/categories?post=6588"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/livewithlynda.com\/blog-page\/wp-json\/wp\/v2\/tags?post=6588"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}