{"id":3659,"date":"2020-06-22T08:00:59","date_gmt":"2020-06-22T08:00:59","guid":{"rendered":"http:\/\/localhost\/live\/?p=3659"},"modified":"2020-06-22T08:00:59","modified_gmt":"2020-06-22T08:00:59","slug":"highlights-of-the-week-3","status":"publish","type":"post","link":"https:\/\/livewithlynda.com\/blog-page\/2020\/06\/22\/highlights-of-the-week-3\/","title":{"rendered":"Highlights of the week"},"content":{"rendered":"<p>Brand and marketing highlights of the week ending Sat. 20th, June, curated by Gbenga Bidemi.<\/p>\n<h4><strong><span data-preserver-spaces=\"true\">7up Bottling Company launches a new product line, 2Sure Sanitizer.<\/span><\/strong><\/h4>\n<p><span data-preserver-spaces=\"true\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-3660\" src=\"http:\/\/localhost\/live\/wp-content\/uploads\/2020\/06\/EatDHeIXgAAg4Bv-1024x1024.jpg\" alt=\"\" width=\"1024\" height=\"1024\" \/>The soft drinks company has taken advantage of the Covid-19 pandemic to diversify its market by launching a new product called 2sure, a hand and surface sanitizer with 70 percent alcohol.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The brand signed Dakore Egbuson-Akande as a brand ambassador and released a new commercial titled Auntytohsure.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><strong><span data-preserver-spaces=\"true\">Twitter Launches \u201cAudio Tweet\u201d<\/span><\/strong><\/h4>\n<p><span data-preserver-spaces=\"true\">Twitter has introduced a new feature called Audio tweet that allows people to attach a voice to a tweet.\u00a0<\/span><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">You can Tweet a Tweet. But now you can Tweet your voice!<\/p>\n<p>Rolling out today on iOS, you can now record and Tweet with audio. <a href=\"https:\/\/t.co\/jezRmh1dkD\">pic.twitter.com\/jezRmh1dkD<\/a><\/p>\n<p>&mdash; Twitter (@Twitter) <a href=\"https:\/\/twitter.com\/Twitter\/status\/1273306563994845185?ref_src=twsrc%5Etfw\">June 17, 2020<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<h4><span data-preserver-spaces=\"true\">Airlines suspend alcohol on flights due to COVID-19\u00a0<\/span><\/h4>\n<p><span data-preserver-spaces=\"true\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-3667\" src=\"http:\/\/localhost\/live\/wp-content\/uploads\/2020\/06\/indoor-2594469_1280-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" \/>Airlines will no longer serve alcoholic drinks during flights in a bid to cut down the interaction between crew and passengers and reduce mealtime as all are to wear their facemasks at all times.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">While some airlines like Easyjet and KLM are placing a ban on alcohol for both domestic &amp; international flights, others like Delta Air Lines, American Airlines &amp; Virgin opted to suspend alcoholic drinks for domestic flights only.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><strong><span data-preserver-spaces=\"true\">Netflix CEO and Wife make a $120M donation to HBCU\u2019s<\/span><\/strong><\/h4>\n<div id=\"attachment_3661\" style=\"width: 798px\" class=\"wp-caption alignnone\"><img aria-describedby=\"caption-attachment-3661\" decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-3661\" src=\"http:\/\/localhost\/live\/wp-content\/uploads\/2020\/06\/tiRk9kuTURBXy80NjljZWFiOS1kNDMxLTQ4ZjctYmUyYS1hY2ViNjEwMzk0ZDguanBlZ5GTBc0DFM0BvIGhMAE.jpeg\" alt=\"\" width=\"788\" height=\"444\" \/><p id=\"caption-attachment-3661\" class=\"wp-caption-text\">Ore Huiying\/Getty Images for Netflix<\/p><\/div>\n<p><span data-preserver-spaces=\"true\">Reed Hastings and his wife Patty Quillin made a personal donation of 120 million dollars to historically Black colleges and universities.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Netflix is also committing to spend $5 million to boost Black creators, Black youth, and Black-owned businesses.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><strong><span data-preserver-spaces=\"true\">UBA Bank supports painter injured on their premises with N1 Million<\/span><\/strong><\/h4>\n<p><span data-preserver-spaces=\"true\">United Bank of Africa reacted to a tweet by Oluyemi Fasipe, where he called out the bank for abandoning a painter who lost his arm and had various injuries in an accident that happened while painting the fence of one of their branches in Ado Ekiti in December 2019.<\/span><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">This man is a painter in Ado Ekiti he was contracted by <a href=\"https:\/\/twitter.com\/UBAGroup?ref_src=twsrc%5Etfw\">@UBAGroup<\/a> to paint one of their branches in December 2019. While he was painting the fence, the transformer within the premises sucked him in &amp; he was electrocuted. Fellow Nigerians, help me ask UBA why they abandoned him. <a href=\"https:\/\/t.co\/10RCOj1afG\">pic.twitter.com\/10RCOj1afG<\/a><\/p>\n<p>&mdash; Ol\u00fay\u1eb9m\u00ed F\u00e1s\u00edp\u00e8 (Igbalode Pastor) (@YemieFASH) <a href=\"https:\/\/twitter.com\/YemieFASH\/status\/1272583264600023045?ref_src=twsrc%5Etfw\">June 15, 2020<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><span data-preserver-spaces=\"true\">The bank responded by sending a delegate to present the victim with a cheque of 1 Million Naira to commence treatment.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The victim appreciated the bank, meaningful Nigerians who have also donated to him, and Oluyemi Fasipe, the Influencer that called the attention of the bank to the incident.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><strong><span data-preserver-spaces=\"true\">Heinz launches first-ever master brand identity to unite all products under a distinct proposition<\/span><\/strong><\/h4>\n<div id=\"attachment_3663\" style=\"width: 1034px\" class=\"wp-caption alignnone\"><img aria-describedby=\"caption-attachment-3663\" decoding=\"async\" loading=\"lazy\" class=\"size-large wp-image-3663\" src=\"http:\/\/localhost\/live\/wp-content\/uploads\/2020\/06\/8.-JKR-Heinz_15-1-1024x576.jpg\" alt=\"\" width=\"1024\" height=\"576\" \/><p id=\"caption-attachment-3663\" class=\"wp-caption-text\">Retrieved from JKR<\/p><\/div>\n<p><span data-preserver-spaces=\"true\">The Master Brand Identity is necessary to create a more consistent look across the brand&#8217;s expansive lines of product portfolio, a study by its agency JKR revealed.\u00a0\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><strong><span data-preserver-spaces=\"true\">Hilton Hotel to lay off 22% of its corporate workforce\u00a0<\/span><\/strong><\/h4>\n<p><span data-preserver-spaces=\"true\">Due to the impact of the pandemic on the hospitality business, Hilton has announced that it will be laying off about 2,100 staff.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-3664\" src=\"http:\/\/localhost\/live\/wp-content\/uploads\/2020\/06\/1600px-Hilton_Worldwide_headquarters_in_Virginia_seen_from_Jones_Branch_Drive-e1592420230240-1024x684.jpg\" alt=\"\" width=\"1024\" height=\"684\" \/>In line with the announcement, Hilton&#8217;s Chief Marketing Officer, Kellyn Smith Kenny also announced her departure from the hotel giant via LinkedIn.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">According to skift &#8220;Employees impacted by the announcement are expected to receive severance pay, access to Hilton alumni resources, an expedited recruitment process when travel resumes and extended access to team member travel and loyalty programs&#8221;.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span data-preserver-spaces=\"true\">American footwear company,\u00a0<\/span><strong><span data-preserver-spaces=\"true\">Merrell appoints CMO<\/span><\/strong><\/h4>\n<p><span data-preserver-spaces=\"true\">Outdoor footwear brand \u201cMerrell\u201d has appointed Janice Tennant as its Chief Marketing Officer.<\/span><\/p>\n<div id=\"attachment_3665\" style=\"width: 1034px\" class=\"wp-caption alignnone\"><img aria-describedby=\"caption-attachment-3665\" decoding=\"async\" loading=\"lazy\" class=\"size-large wp-image-3665\" src=\"http:\/\/localhost\/live\/wp-content\/uploads\/2020\/06\/JT_Headshot_2019-1536x1113-1024x742.jpeg\" alt=\"\" width=\"1024\" height=\"742\" \/><p id=\"caption-attachment-3665\" class=\"wp-caption-text\">Janice Tennant<\/p><\/div>\n<p><span data-preserver-spaces=\"true\">Tennant has previously worked in the marketing department for Kimberly Klerk, PepsiCo, and Cat Footwear.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span data-preserver-spaces=\"true\">Following Aunt Jemima&#8217;s Footsteps, Uncle Ben&#8217;s Rice says it will evolve its brand identity<\/span><\/h4>\n<p><span data-preserver-spaces=\"true\">In the wake of the Black Lives Matter Movement, Uncle Ben&#8217;s Rice will remove the image of the elderly white-haired black smiling man from packets of rice because it has been serving racist stereotypes for about 131 years.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-3666\" src=\"http:\/\/localhost\/live\/wp-content\/uploads\/2020\/06\/53867673_401.jpg\" alt=\"\" width=\"700\" height=\"394\" \/><\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Not only does he wear a white collar like those worn by servants in the US in the past, &#8220;Uncle and Aunt&#8221; is what they call black people in the South.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brand and marketing highlights of the week ending Sat. 20th, June, curated by Gbenga Bidemi. 7up Bottling Company launches a new product line, 2Sure Sanitizer. The soft drinks company has&#8230;<\/p>\n","protected":false},"author":1,"featured_media":3284,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[110],"tags":[54,55,70,85,285,24,150,274,38,286,41],"_links":{"self":[{"href":"https:\/\/livewithlynda.com\/blog-page\/wp-json\/wp\/v2\/posts\/3659"}],"collection":[{"href":"https:\/\/livewithlynda.com\/blog-page\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/livewithlynda.com\/blog-page\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/livewithlynda.com\/blog-page\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/livewithlynda.com\/blog-page\/wp-json\/wp\/v2\/comments?post=3659"}],"version-history":[{"count":0,"href":"https:\/\/livewithlynda.com\/blog-page\/wp-json\/wp\/v2\/posts\/3659\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/livewithlynda.com\/blog-page\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/livewithlynda.com\/blog-page\/wp-json\/wp\/v2\/media?parent=3659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/livewithlynda.com\/blog-page\/wp-json\/wp\/v2\/categories?post=3659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/livewithlynda.com\/blog-page\/wp-json\/wp\/v2\/tags?post=3659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}