{"id":3384,"date":"2019-08-05T03:38:35","date_gmt":"2019-08-05T03:38:35","guid":{"rendered":"http:\/\/localhost\/live\/?p=3384"},"modified":"2019-08-05T03:38:35","modified_gmt":"2019-08-05T03:38:35","slug":"trending-topics-highlights-from-last-week","status":"publish","type":"post","link":"https:\/\/livewithlynda.com\/blog-page\/2019\/08\/05\/trending-topics-highlights-from-last-week\/","title":{"rendered":"Trending topics; highlights from last week"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]To make sure you start the week well informed, here is a rundown of some of the trending topics concerning brands, advertising and marketing in general from last week!<\/p>\n
    \n
  1. Sterling Bank<\/strong> trended for championing a campaign themed #SeeZebra, aimed at educating the public on the importance of Zebra crossing. The campaign kicked off with a BTL activity<\/a>; human Zebras (people dressed in a Zebra coloured outfit) were commissioned by Sterling bank to help customers to cross a busy road and later that same day, they released a video<\/a> ad on the same topic.<\/li>\n
  2. First Bank<\/strong> trended too but for a negative event<\/a>. A customer was mercilessly beaten on Wednesday, 2nd August by security officials at a First Bank Osapa Lekki branch for allegedly getting into a heated argument with a customer, refusing to leave the banking hall and requesting to close his account. The bank issued a statement saying they are investigating the issue. The post on Instagram has almost a thousand comments that are mostly negative.<\/li>\n
  3. Nigerian celebrity, Tekno<\/strong> was spotted in a Lagos advert truck<\/a> with semi-nude girls at the Lekki toll. The girls were twerking to the pleasure and displeasure of those who witnessed it, as a video director in a sidecar record. The whole set up was allegedly for Tekno’s video shoot featuring Zlatan.
    \nHowever, after the Lagos State Government     reacted and condemned the act<\/a> as unlawful, Tekno released a statement apologising for the incident but claiming he and his crew were not shooting but simply moving to another location.<\/li>\n
  4. A student of Obafemi Awolowo University, Ile-Ife, in Osun State, identified as Opeyemi Grace Dara committed suicide using the popular rat killer brand, Snipper.<\/strong> According to Punch newspaper,<\/a> she took her life following her poor academic performance.<\/li>\n
  5. Gillette<\/strong> took a hit with massive $8 billion write-down by parent company Procter & Gamble, causing the company to loose $5.24 billion. Many attribute this to a sales dip caused by the backlash generated by the feminist ad the brand released in January 2019, especially since oevrall, P&G faired very well. The company’s quarterly revenue and adjusted profit beat Wall Street expectations on Tuesday, sending shares to a record-high for the quarter ended June 30. Was the advert really the cause of Gillette brand massive loss? Read more here.<\/a><\/li>\n
  6. Chik-fil-A <\/strong>replaced In-N-Out as America’s favourite fast-food restaurant based on the latest annual Market Force customer satisfaction survey of more than 7,600 customers.<\/li>\n
  7. Microsoft\u00a0<\/strong>takes a shot at Apple in a new ad<\/a> which was basically a Mac book vs Surface 2 laptop comparison.<\/li>\n
  8. In the UK, the #OlayChallenge<\/strong> campaign by the American skincare line, Olay generated a lot of negative reactions<\/a> on Twitter.<\/li>\n<\/ol>\n

    Now you are all caught up!<\/p>\n

    Got any interesting advertising and marketing news? Send them to contact@lwl360.com[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

    [vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]To make sure you start the week well…<\/p>\n","protected":false},"author":1,"featured_media":3389,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[110],"tags":[53,54,55,70,133,22,36,24,16,18,37,134,135,136,137,138,139,140,141,142,143],"_links":{"self":[{"href":"https:\/\/livewithlynda.com\/blog-page\/wp-json\/wp\/v2\/posts\/3384"}],"collection":[{"href":"https:\/\/livewithlynda.com\/blog-page\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/livewithlynda.com\/blog-page\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/livewithlynda.com\/blog-page\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/livewithlynda.com\/blog-page\/wp-json\/wp\/v2\/comments?post=3384"}],"version-history":[{"count":0,"href":"https:\/\/livewithlynda.com\/blog-page\/wp-json\/wp\/v2\/posts\/3384\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/livewithlynda.com\/blog-page\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/livewithlynda.com\/blog-page\/wp-json\/wp\/v2\/media?parent=3384"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/livewithlynda.com\/blog-page\/wp-json\/wp\/v2\/categories?post=3384"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/livewithlynda.com\/blog-page\/wp-json\/wp\/v2\/tags?post=3384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}